1221_4-Essential-Questions-for-Data-Due-Diligence-in-Tech-Mergers-and-Acquisitions

November 6, 2022

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Cookie	Duration	Description
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Functional

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Cookie	Duration	Description
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hubspotutk	1 year	Set by HubSpot. This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__hssc	30 minutes	Set by HubSpot. This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc	session	Set by HubSpot. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hstc	13 months	Set by HubSpot. The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	Set by Google. Used to distinguish users on the Google Analytics platform. Google’s policies can be viewed here.
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_gat_gtag	1 minute	Set by Google. Used to analyze visitor browsing habits, flow, source and other information. Google’s policies can be viewed here.
_gid	24 hours	Set by Google. Used to distinguish users on the Google Analytics platform. Google’s policies can be viewed here.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
1P_JAR	1 month	Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. Google’s policies can be viewed here.

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1221_4-Essential-Questions-for-Data-Due-Diligence-in-Tech-Mergers-and-Acquisitions

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