Why Trademarks Matter and How it Can Become an Expensive Problem

Why Trademarks Matter and How it Can Become an Expensive Problem by Gloria Steinberg Selecting the right name for a service or a product is one of the most difficult tasks when launching a business. While there are many considerations into building a brand, strong brand names are often associated with an authenticity and a mission that is driven by …

Taking a Second Look at Trademark License Agreements in Light of Mission Product Holdings Inc. v. Tempnology, LLC – Part II

Taking a Second Look at Trademark License Agreements in Light of Mission Product Holdings Inc. v. Tempnology, LLC – Part II by Gloria Steinberg Back in February of this year, the U.S. Supreme Court heard the oral argument for Mission Product Holdings Inc. v. Tempnology, LLC, to determine “[w]hether, under Section 365 of the Bankruptcy Code, a debtor-licensor’s ‘rejection’ of …

Taking a Second Look at Trademark License Agreements in Light of Mission Product Holdings Inc. v. Tempnology, LLC – Part I

Taking a Second Look at Trademark License Agreements in Light of Mission Product Holdings Inc. v. Tempnology, LLC – Part I by Gloria Steinberg On February 20, the U.S. Supreme Court heard the oral argument for Mission Product Holdings Inc. v. Tempnology, LLC, to determine “[w]hether, under Section 365 of the Bankruptcy Code, a debtor-licensor’s ‘rejection’ of a license agreement …